The Department of Marketing offers the degree of Bachelor of Science in Business Administration in Marketing.
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. This is accomplished through marketing research, product planning and pricing, promotion, and distribution. The Marketing major develops an understanding of the concepts, functions and institutions of marketing, an appreciation of consumer orientation, and the ability to analyze marketing problems and formulate marketing policies.
This program is particularly relevant to the student planning a career in sales, advertising, consumer relations, merchandising, brand management, marketing management, marketing research, retailing, services, purchasing, business logistics, small business operations, executive management, consulting, business education, or work in certain government agencies.