MKTG 300 - Principles of Marketing

3 Credit Hours
Marketing involves exchanges. The activities involved in marketing products, services, and ideas are examined within a framework of customer management are explored. Topics include global marketing environment, market analysis and segmentation, consumer behavior, product development and management, pricing, promotion, and distribution. Marketing is examined from its role as a central function of business and non-profit organizations, and from its dominant role in a market economy. Prerequisite for upper division courses unless waived by department chair.

Levels: Undergraduate

Williams College of Business Marketing