MSCA 689 - Data Visualization

3 Credit Hours
“We live in a data-rich world in which seemingly simple visualizations represent complex realities. Data has the potential to inform decision-making and influence public or corporate policy, and when visualized with appropriate context, data has the power to be an impetus for change in the world. In this hands-on introduction to data visualization, key design principles and techniques for interactively visualizing data will be introduced. The major goals of this course are to understand how visual representations can help in the analysis and understanding of complex data, how to design effective visualizations, how to create interactive dashboards & visualizations and how to storyboard and effectively communicate using visualization. By the end of the semester, students will be able to use visualization to discover insights in data. Students will be able to choose appropriate visualizations to perform exploratory analysis and investigate data, and create explanatory visualizations to communicate findings. To do this, students will leverage knowledge of a collection of different visualization techniques along with understanding of how to appropriately apply them and optimize their appearance for clarity and integrity”

Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Majors: Customer Analytics

Levels: Graduate

Williams College of Business Business Analytics & Info Syst