MKTG 369 - Brand Building Practicum

3 Credit Hours
Brand Building Practicum is an advanced brand strategy class that builds on the brand fundamentals learned in the first course and explores more complex brand strategy choices including Brand Architecture, Building Brands through Innovation and Extensions, Brand Visual Identity, Packaging and Brand Voice, Strategic Brand Communication and more. The capstone of the course will be a complex real-world brand project for a local brand company, giving students direct interaction with professionals. the course is heavy on class engagement, discussion, mock business meetings and group projects.

Prerequisites: MKTG300 and MKTG368

Levels: Undergraduate

Williams College of Business Marketing