MKTG 362 - Professional Selling Practicum

3 Credit Hours
This is an interdisciplinary course for marketing, sport marketing, and sport management majors. The course examines methods of professional selling while incorporating activities and the actual application of selling for real world organizations. Students will engage in sales efforts including consumer segmenting, prospecting, script writing, active selling, and handling barrier constraints. The class requires teamwork, creativity, and initiative to maximize this learning experience. Approval of instructor is required for registration in this course.

Prerequisites: MKTG300 and MKTG361

Course Attributes: Writing Flag Core

Levels: Undergraduate

Williams College of Business Marketing