MKTG 315 - Principles of Category Mgmt

3 Credit Hours
Category Management is a discipline that maximizes the partnership between a retailer and manufacturer. Numerous consumer insights metrics and their use in the sales and marketing processes are examined. A large online consumer panel is utilized to reinforce classroom instruction and provide for consumerunderstanding in launching a new product.

Prerequisites: MKTG300

Levels: Undergraduate

Williams College of Business Marketing