MKTG 550 - Marketing Strategy

3 Credit Hours
The objective of this course is to inculcate in you the ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and help you develop the analytical, quantitative, and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings.

Restrictions: Must be enrolled in one of the following Levels: Graduate

Levels: Graduate

Williams College of Business Marketing