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Jul 02, 2025
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Xavier University Undergraduate and Graduate Catalog 2024-2025
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MKTG 668 - Product Planning & Development 3 Credit Hours The entire process of new product development from idea generation to commercialization is developed.
Prerequisites: MKTG550
Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Degrees: Master of Business Admin
Levels: Graduate
Williams College of Business Marketing
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