Jul 02, 2025  
Xavier University Undergraduate and Graduate Catalog 2024-2025 
  
Xavier University Undergraduate and Graduate Catalog 2024-2025

MKTG 668 - Product Planning & Development


3 Credit Hours
The entire process of new product development from idea generation to commercialization is developed.

Prerequisites: MKTG550

Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Degrees: Master of Business Admin

Levels: Graduate


Williams College of Business Marketing