Jul 01, 2025  
Xavier University Undergraduate and Graduate Catalog 2024-2025 
  
Xavier University Undergraduate and Graduate Catalog 2024-2025

MKTG 664 - Consumer Behavior Theory


3 Credit Hours
Evaluation of research findings from behavioral sciences and other disciplines. Relationship to marketing.

Prerequisites: MKTG550

Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Colleges: Williams College of Business

Levels: Graduate


Williams College of Business Marketing