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Jul 01, 2025
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Xavier University Undergraduate and Graduate Catalog 2024-2025
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MKTG 664 - Consumer Behavior Theory 3 Credit Hours Evaluation of research findings from behavioral sciences and other disciplines. Relationship to marketing.
Prerequisites: MKTG550
Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Colleges: Williams College of Business
Levels: Graduate
Williams College of Business Marketing
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