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Jul 01, 2025
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Xavier University Undergraduate and Graduate Catalog 2024-2025
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MKTG 626 - Global Marketing 3 Credit Hours This course is designed to provide a foundation for the understanding of global marketing management. It discusses the current state of global marketing, addresses global issues, and provides concepts and frameworks to help international marketers formulate effective global market entry strategy.
Prerequisites: MKTG550
Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Degrees: Master of Business Admin
Levels: Graduate
Williams College of Business Marketing
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