Jul 01, 2025  
Xavier University Undergraduate and Graduate Catalog 2024-2025 
  
Xavier University Undergraduate and Graduate Catalog 2024-2025

MKTG 626 - Global Marketing


3 Credit Hours
This course is designed to provide a foundation for the understanding of global marketing management. It discusses the current state of global marketing, addresses global issues, and provides concepts and frameworks to help international marketers formulate effective global market entry strategy.

Prerequisites: MKTG550

Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Degrees: Master of Business Admin

Levels: Graduate


Williams College of Business Marketing