MKTG 398 - Social Media Marketing

3 Credit Hours
Social media is a broad term used to describe a host of online tools that propel social interaction. While Facebook, YouTube, Twitter and LinkedIn are used most frequently, the world of social media encompasses so much more. Through readings, guest speakers, case presentation adn first hand exposure to social media technologies, this interactive course will provide a unique opportunity to understand how social media is fundamentally changing the way companies operate. more specifically, students will learn how people - as individuals or organizations - can strategically use social media tools to engage their audience in new and exciting ways.

Prerequisites: MKTG300

Levels: Undergraduate

Williams College of Business Marketing