MKTG 375 - Customer Relationship Mgmt

3 Credit Hours
The goal of this course is to provide exposure to the techniques and technologies of customer relationship management (CRM). The course will explore examples of customer relationship management that work - and those that don’t. The student will come to appreciate the many uses of CRM, from actively developing a following of profitable customers to turning non-profitable customers away in cost-savings maneuvers.

Prerequisites: Undergraduate level MKTG300 Minimum grade of C

Levels: Undergraduate

Williams College of Business Marketing