MKTG 357 - E-Commerce

3 Credit Hours
In order for business students to really understand e-commerce, they must understand the relationships among e-commerce business organizations, the role of Internet technologies and the social and legal context of e-commerce. This course will develop the guidelines necessary for the planning and implementation of a successful e-commerce strategy applicable for a wide variety of organizations.

Prerequisites: Undergraduate level MKTG300 Minimum grade of C

Levels: Undergraduate

Williams College of Business Marketing