MKTG 345 - Integrated Mktg. Comm

3 Credit Hours
This course is a study of integrated marketing communications planning, strategies and procedures that allow companies to build brand relationships and value with customers. This course will examine the role of various communication functions, major media and promotional alternatives and the process of integrating these options in order to develop long term profitable brand relationships.

Prerequisites: Undergraduate level MKTG300 Minimum grade of C

Levels: Undergraduate

Williams College of Business Marketing