Jul 02, 2025  
Xavier University Undergraduate and Graduate Catalog 2024-2025 
  
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Xavier University Undergraduate and Graduate Catalog 2024-2025
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MKTG 310 - Business to Business Marketing

3 Credit Hours
Dynamics of marketing from a business to a business. Buyer behavior and market structure are analyzed in the context of the 4Ps.

Prerequisites: Undergraduate level MKTG300 Minimum grade of C

Levels: Undergraduate


Williams College of Business Marketing


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