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Mar 19, 2025
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Xavier University Undergraduate and Graduate Catalog 2024-2025
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COMM 332 - Media Strategies in Advtising 3 Credit Hours A study of the characteristics of the various communication media and the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences.
Prerequisites: Undergraduate level COMM329 Minimum grade of D
Levels: Graduate Undergraduate
College of Arts & Sciences Communication
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