Jul 11, 2025  
Xavier University Catalog 2021-2022 
    
Xavier University Catalog 2021-2022 [ARCHIVED CATALOG]

COMM 332 - Media Strategies in Advtising


3 Credit Hours
A study of the characteristics of the various communication media and the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences.

Prerequisites: Undergraduate level COMM329 Minimum grade of D

Levels: Graduate Undergraduate


College of Arts & Sciences Communication