Jul 11, 2025  
Xavier University Catalog 2021-2022 
    
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Xavier University Catalog 2021-2022 [ARCHIVED CATALOG]

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COMM 332 - Media Strategies in Advtising

3 Credit Hours
A study of the characteristics of the various communication media and the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences.

Prerequisites: Undergraduate level COMM329 Minimum grade of D

Levels: Graduate Undergraduate


College of Arts & Sciences Communication


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