Digital and Strategic Communication, B.A.

Digital and Strategic Communication majors learn comprehensive theory and specific practical skills appropriate for modern communication professionals. The major’s three concentration areas include Advertising, Digital Media, and Public Relations. Students are prepared for various careers in media, corporate, private nonprofit, and public sector communication, and any profession that benefits from effective, strategic, creative communication.

Requirements for the Digital and Strategic Communication major

Core Curriculum Requirements

See Undergraduate Core Curriculum

Major Requirements

36 credit hours

Required Communication Courses

21 credit hours

Production Elective

3 credit hours

Choose one:

COMM 237 - Elements of Copy & Design
COMM 371 - Public Relations Writing (will not count towards the Public Relations concentration)
DIFT 104 - Video Production non DIFT
DIFT 250 - Screenwriting & Story Craft

Special Topics Elective

3 credit hours

Choose one:

COMM 211 - Media Literacy
COMM 247 - Understanding New Media (will not count towards the Digital Media concentration)
COMM 264 - Persuasion
COMM 324 - Sex and Violence In Media
COMM 385 - Media, Democracy & the Public
COMM 399 - Special Study
COMM 433 - Social Media Strategies (will not count towards the Public Relations concentration)

Required Concentration

Students must complete one concentration sequence and may complete multiple concentration sequences.

Advertising Concentration

Digital Media Concentration

Public Relations Concentration

TOTAL Minimum Hours Required for Degree: 120 Semester Hours

B.A. in Digital and Strategic Communication

This block serves as a guideline for progress toward a degree. See your academic advisor.

Freshman Year

Fall Semester

CORE 101
CORE 100 or THEO 111
COMM 101 (OC flag) or COMM 123
PHIL 100
Second language elective
ENGL 101 or 115

Spring Semester

CORE 102
CORE 100 or THEO 111
COMM 101 (OC flag) or COMM 123
MATH 105 or MATH 116
Second language elective
Historical perspectives

Sophomore Year

Fall Semester

COMM 206 (Writing flag)
ENGL 205
PHIL 200
Creative perspectives
Social Science elective

Spring Semester

COMM 235
First COMM specialization course or MATH 116
Theology perspectives
Scientific perspectives
Humanities elective

Junior Year

Fall Semester

COMM 329 (QR flag)
First or second COMM specialization course
Diversity flag
Natural sciences elective
General elective

Spring Semester

COMM Production elective
Second or third COMM specialization course
General elective
General elective
General elective

Senior Year

Fall Semester

COMM 477 (ERS elective)
Third COMM specialization course or General elective
COMM special topics elective
General elective
General elective

Spring Semester

COMM 449
General elective
General elective
General elective
General elective