Marketing, B.S.B.A.

The Department of Marketing offers the degree of Bachelor of Science in Business Administration in Marketing.

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. This is accomplished through marketing research, product planning and pricing, promotion, and distribution. The Marketing major develops an understanding of the concepts, functions and institutions of marketing, an appreciation of consumer orientation, and the ability to analyze marketing problems and formulate marketing policies.

This program is particularly relevant to the student planning a career in sales, advertising, consumer relations, merchandising, brand management, marketing management, marketing research, retailing, services, purchasing, business logistics, small business operations, executive management, consulting, business education, or work in certain government agencies.

Requirements for the Marketing Major

Undergraduate core curriculum requirements:

48-63 Credit Hours dependent on courses taken, including

Mathematics:

MATH 140 - Concepts of Calculus

Social science:

Business core requirements

Business Core Courses

A 2.00 grade point average must be attained in the business core. At least half of the 45 total credit hours must be taken at Xavier.

Major Requirements:

21 total credit hours required (in addition to MKTG 300 ), as follows:

9 hours of foundations specifically required:

12 hours of electives required:

Select from MKTG 306-494 (except MKTG 403) (Refer to Course Descriptions .)

BAIS 329 - Data Mining can be used.

Electives:

3 hours of business electives (business co-op can be included here via MKTG 303 or MKTG 403 ).

Concentration in Category Management

Students pursuing the Marketing major may elect a concentration in Category Management. This 9 credit hour optional concentration equips students with skills in data analysis, consumer insights, and strategic planning. Focus areas include product assortment, pricing, promotions, and inventory management. In this program students will work with real-world organizations and business professionals to hone their skills. Graduates are prepared for roles in category management, retail management, merchandising, and supply chain optimization.

Note(s):

A 2.000 cumulative average must be attained in these marketing courses.
The student must earn a grade of “C” or better in MKTG 300 to advance to upper level marketing courses.
MKTG 495 - prerequistes: successful completion of 9 hours of Marketing course work (above 300) - MKTG 495 must be taken in the last semester.
MKTG 302 - prerequistes: successful completion of STAT 211 (C- or better)

B.S.B.A. Marketing

This block serves as a guideline for progress toward a degree. See your academic advisor.

Freshman Year

First Semester

First Year Seminar-CORE 100 or THEO 111
Mathematical Perspectives –MATH 140
ENGL 101/115
Second Language I ⁴
MKTG 300
BUAD 101
CORE 101

Second Semester

THEO 111 or First-Year Seminar-CORE 100
Second Language II ⁴
Historical Perspectives Elective
Social Science Elective-ECON 200¹
BAIS 210
BUAD 102
CORE 102

Sophomore Year

First Semester

PHIL 100
MKTG Elective 1
ACCT 200
BAIS 211
MGMT 201 (Oral Communications & Writing Flag)
BUAD 201

Second Semester

Scientific Perspectives/Natural Sciences ELEC 2
MKTG 302
ACCT 201
MGMT 200 (Solidarity & Kinship flag)
BAIS 220
BUAD 202

Junior Year

First Semester

Humanities Elective³
Creative Perspectives Elective
FINC 300-(Quantitative Reasoning Flag)
MKTG Elective 2
MKTG 370-Consumer Behavior
BUAD 301

Second Semester

Theological Perspectives Elective
ENGL 205
Philosophical Perspectives-PHIL 200
MKTG Elective 3
ECON 201
BUAD 302

Senior Year

First Semester

Natural Science ELEC or Scientific Perspectives2
General Elective 1*
MKTG Elective 4
ECON 300
Business Elective or Internship for Credit
BUAD 401

Second Semester

MGMT 302
Business Core Capstone
MKTG 495-Marketing Planning and Analysis
BLAW 300 (ERS flag)
General Elective 2*
CORE 499
BUAD 402

Scheduling Notes:

Minimum for undergraduate degree is 120 hours. Major is 21 hours (plus business elective or internship for credit).
1-Social Science: Business majors must take ECON 200 as Social Science Elective
2-Science: Take any six hours of science - but must include at least 3 hours of Natural Science such as BIOL, CHEM or PHYS
3-Humanities: Include any Literature (except 205), CLAS, HIST 200+, THEO 300+, PHIL 300+ (but cannot also double count as ERS)
4-Foreign Language: Must complete 201-level
FLAGS: All flags are included in business core curriculum
*General electives may be filled by any course or pre-requisites based on Math or Foreign Language placement scores