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May 08, 2024
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Xavier University Undergraduate and Graduate Catalog 2023-2024
Advertising, B.A.
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 Return to: College of Arts and Sciences
The goal of the Advertising major is to prepare students for a career in the field of advertising. This program offers a comprehensive study of advertising, including the principles of advertising, creative concepts, media planning, research, and management.
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Major Requirements:
36 credit hours, as follows 3 hours of Elective A, select 1 course from:
3 hours of Elective B, select 1 course from:
Note(s):
- A 2.000 cumulative average must be attained in the communication arts courses of the major.
- Since the major recommends certain courses as COMM electives, it is important that students work closely with their academic advisors in the choice of these electives.
TOTAL Minimum Hours Required for Degree: 120 Semester Hours
B.A. Advertising
This block serves as a guideline for progress toward a degree. See your academic advisor.
Fall Semester
- CORE 101 - Goa
- COMM 101 (OC Flag) or COMM 123
- English Composition or Rhetoric
- Second Language elective
- CORE 100 First-Year Seminar or THEO 111 Theological Foundations
- MATH 105 (Math at placement level) or MATH 116 (Math Perspectives)
Total (15)
Spring Semester
- CORE 102 Goa
- COMM 101 (OC Flag) or COMM 123
- Historical Perspectives
- Second Language elective
- CORE 100 First-Year Seminar or THEO 111 Theological Foundations
- PHIL 100 Ethics as Introduction to Philosophy
Total (15)
Fall Semester
- Communication Course
- Creative Perspectives
- PHIL 200 Philosophical Perspectives
- Social Science elective
- Quantitative Reasoning Flag
Total (15)
Spring Semester
- COMM 206 (Writing Flag)
- ENGL 205 Literature & the Moral Imagination
- Theology Perspectives (THEO 200+)
- Scientific Perspectives
- Natural Science elective
Total (15)
Fall Semester
- Communication Course
- Communication Course
- Diversity Flag (COMM 323, 324 or other)
- E/R & S Focus Flag (COMM 477)
- General Elective
Total (15)
Spring Semester
- Communication Course
- Communication Course
- Humanities Elective
- General Elective
- General Elective
Total (15)
Fall Semester
- Communication Course
- Communication Course
- General Elective
- General Elective
- General Elective
Total (15)
Spring Semester
- Communication Course
- General Elective
- General Elective
- General Elective
- General Elective
Total (15)
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Return to: College of Arts and Sciences
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