Jun 25, 2022  
Xavier University Undergraduate and Graduate Catalog 2021-2022 
Xavier University Undergraduate and Graduate Catalog 2021-2022

Customer Analytics, M.S.

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The Master of Science in Customer Analytics trains and develops future problem-solving leaders.  As the size of the digital universe continues to double every 2 year, and is expected to continue to do so, the need for Practitioners, Data Scientists, Solutions Leaders, and Analysts will continue to grow.  Through the utilization of real-world data sets, students gain the skills, confidence and expertise required to succeed in today’s information sensitive environment.  Students are sought who are analytically curious.  Graduates will harness and communicate the full value of large data sets prevalent in today’s “big data” business environment.  Graduates will review data sets, identify potential problems, and will have awareness of and can identify the correct analytic techniques. They will then effectively communicate results to others with the goal of improving management decision making.


  • MKTG 550: Marketing Strategy
  • STAT 500: Business Statistics
  • TUTORIAL: Excel Tutorial - Pearson Higher Education
  • TUTORIAL: R-Programming or SAS Programming 1 - completion by 1st semester
  • TUTORIAL: Statistics 1 © SAS Institute Inc - completion by Week #12, 2nd semester
  • TUTORIAL: Qlik® or Tableau® Data Visualization Workshop - completion by end of 1st year

Required Courses

​30 credit hours are required

  • MKTG 602 - Marketing Research
  • MKTG 605 - Analytics Practicum
  • MKTG 640 - Consumer-centric Category Management
  • MKTG 664 - Consumer Behavior Theory
  • BAIS 605 - Applied Multivariate Analysis
  • BAIS 660 - Statistical Programming
  • BAIS 665 - Business Analytics for Managers
  • BAIS 674 - Database Management
  • BAIS 680 - Intro to Data Mining for Managers
  • BAIS 689 - Data Visualization


  • 30 Credit Hours in the CORE are required for the degree. Select classes may be substituted if another Graduate Business Degree is present (i.e., MBA may substitute another Marketing elective for MKTG 550-Marketing Strategy, etc.)

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