Oct 18, 2019  
Xavier University Undergraduate and Graduate Catalog 2019-2020 
  
Xavier University Undergraduate and Graduate Catalog 2019-2020

Marketing, B.S.B.A.


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The Department of Marketing offers the degree of Bachelor of Science in Business Administration in Marketing.

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. This is accomplished through marketing research, product planning and pricing, promotion, and distribution. The Marketing major develops an understanding of the concepts, functions and institutions of marketing, an appreciation of consumer orientation, and the ability to analyze marketing problems and formulate marketing policies.

This program is particularly relevant to the student planning a career in sales, advertising, consumer relations, merchandising, brand management, marketing management, marketing research, retailing, services, purchasing, business logistics, small business operations, executive management, consulting, business education, or work in certain government agencies.

Requirements for the Marketing Major


Undergraduate core curriculum requirements:


48-63 Credit Hours dependent on courses taken, including

Major Requirements:


21 total credit hours required (in addition to MKTG 300 ), as follows:

12 hours of electives required:


Electives:

  • 3 hours of business electives (business co-op can be included here via MKTG 303  or MKTG 403 ).

Note(s):


  • A 2.000 cumulative average must be attained in these marketing courses.
  • The student must earn a grade of “C” or better in MKTG 300 to advance to upper level marketing courses.
  • MKTG 495 - prerequistes: successful completion of 9 hours of Marketing course work (above 300) - MKTG 495 must be taken in the last semester. 
  • MKTG 302 - prerequistes: successful completion of STAT 211 (C- or better)

B.S.B.A. Marketing


This block serves as a guideline for progress toward a degree. See your academic advisor.

Freshman Year


First Semester


  • First Year Seminar-CORE 100 or THEO 111
  • Mathematical Perspectives –MATH 140
  • ENGL 101/115
  • Second Language I 4
  • MKTG 300
  • BUAD 101
  • CORE 101

 

Second Semester


  • THEO 111 or First-Year Seminar-CORE 100
  • Second Language II 4
  • Historical Perspectives Elective
  • Social Science Elective-ECON 2001
  • BAIS 220
  • BUAD 102
  • CORE 102

 

Sophomore Year


First Semester


  • PHIL 100
  • ECON 201
  • ACCT 200
  • BAIS 210
  • MGMT 201 (Oral Communications & Writing Flag)
  • BUAD 201

Second Semester


  • Scientific Perspectives/Natural Sciences ELEC 2
  • Philosophical Perspectives-PHIL 200
  • ACCT 201
  • MGMT 200 (DCR flag)
  • BAIS 211
  • BUAD 202

Junior Year


First Semester


  • Humanities Elective3
  • Creative Perspectives Elective
  • FINC 300-(Quantitative Reasoning Flag)
  • MKTG Elective 1
  • MKTG 370-Consumer Behavior
  • BUAD 301

Second Semester


  • Theological Perspectives Elective
  • ENGL 205
  • MKTG 302
  • MKTG Elective 2
  • General Elective 1*
  • BUAD 302

Senior Year


First Semester


  • Natural Science ELEC or Scientific Perspectives2
  • MKTG Elective 3
  • MKTG Elective 4
  • ECON 300
  • Business Elective or Internship for Credit
  • BUAD 401

 

Second Semester


  • MGMT 302
  • Business Core Capstone
  • MKTG 495-Marketing Planning and Analysis
  • BLAW 300 (ERS flag)
  • General Elective 2*
  • CORE 499
  • BUAD 402

 

Scheduling Notes:


  • Minimum for undergraduate degree is 120 hours.   Major is 21 hours (plus business elective or internship for credit).
  • 1-Social Science:  Business majors must take ECON 200 as Social Science Elective
  • 2-Science:  Take any six hours of science - but must include at least 3 hours of Natural Science such as BIOL, CHEM or PHYS
  • 3-Humanities:  Include any Literature (except 205), CLAS, HIST 200+, THEO 300+, PHIL 300+ (but cannot also double count as ERS)
  • 4-Foreign Language: Must complete 201-level
  • FLAGS:  All flags are included in business core curriculum
  • *General electives may be filled by any course or pre-requisites based on Math or Foreign Language placement scores

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