HESA 210 - HC Marketing & Strategic Mgmt

3 Credit Hours
Marketing in health care has changed drastically in the last ten years. In the past, most health care professionals scorned the idea and interpreted it solely as advertising. This has changed as the health care environment continues to evolve at a fast pace and it is necessary for all health care professionals to understand the principles and applications of marketing in a new competitive environment.

Levels: Undergraduate

College of Professional Sci Health Services Administration