BAIS 340 - Marketing & the Supply Chain

3 Credit Hours
Of the four Ps of marketing, ¿place¿ (channels) is a particularly important source of competitive advantage. Marketing channels involve the processes and organizations by which products and services are made available for consumption. An overview of the supply chain and marketing channels of distribution is presented with the objective of understanding the various ways marketing channels are designed, developed, managed, and maintained.

Prerequisites: MKTG300

Levels: Undergraduate

Williams College of Business Business Analytics & Info Syst