Aug 15, 2018  
Xavier University Undergraduate and Graduate Catalog 2018-2019 
  
Xavier University Undergraduate and Graduate Catalog 2018-2019

Advertising, B.A.


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The goal of the Advertising major is to prepare students for a career in the field of advertising. This program offers a comprehensive study of advertising, including the principles of advertising, creative concepts, media planning, research, and management.

Requirements


Core Curriculum Requirements:


See Undergraduate Core Curriculum  :

Major Requirements:


36 credit hours, as follows

TOTAL Minimum Hours Required for Degree: 120 Semester Hours


B.A. Advertising


This block serves as a guideline for progress toward a degree. See your academic advisor.

Freshman Year


Fall Semester


  • CORE 101 - Goa
  • COMM 101 (OC Flag) or COMM 123
  • English Composition or Rhetoric
  • Foreign Language elective
  • CORE 100 First-Year Seminar or THEO 111 Theological Foundations
  • MATH 105 (Math at placement level) or MATH 116 (Math Perspectives)

Total  (15)

Spring Semester


  • CORE 102 Goa
  • COMM 101 (OC Flag) or COMM 123
  • Historical Perspectives
  • Foreign Language elective
  • CORE 100 First-Year Seminar or THEO 111 Theological Foundations
  • PHIL 100 Ethics as Introduction to Philosophy

Total  (15)

Sophomore Year


Fall Semester


  • Communication Arts Course
  • Creative Perspectives
  • PHIL 200 Philosophical Perspectives
  • Social Science elective
  • Quantitative Reasoning Flag

Total  (15)

Spring Semester


  • COMM 206 (Writing Flag)
  • ENGL 205 Literature & the Moral Imagination
  • Theology Perspectives (THEO 200+)
  • Scientific Perspectives
  • Natural Science elective

Total  (15)

Junior Year


Fall Semester


  • Communication Arts Course
  • Communication Arts Course
  • Diversity Flag (COMM 323, 324 or other)
  • E/R & S Focus Flag (COMM 477)
  • General Elective

Total  (15)

Spring Semester


  • Communication Arts Course
  • Communication Arts Course
  • Humanities Elective
  • General Elective
  • General Elective

Total  (15)

Senior Year


Fall Semester


  • Communication Arts Course
  • Communication Arts Course
  • General Elective
  • General Elective
  • General Elective

Total  (15)

Spring Semester


  • Communication Arts Course
  • General Elective
  • General Elective
  • General Elective
  • General Elective

Total  (15)

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